Coaching Philosophy

There is no one correct way to swing the golf club, there are hundreds of effective ways to get it done.  Our job is to find your way!

"The sole purpose of the golf swing is to produce a correct, repetitive impact. The method employed is of no significance as long as it is correct and repetitive".

- John Jacobs OBE

There's more than one way to swing the golf club.

The above statement is proven to be true every week on all professional tours, or in fact for any good player who performs to their full potential and hits solid repetitive golf shots. From Jon Rahm to Rory McIlroy, Tiger Woods to Phil Mickelson – they all differ in style but all have solid, repetitive golf swings that produce correct impacts and ball flights.

A picture of different tour players with different swings


Your swing, just better!

We all have that member at our club with an ugly swing who hits every fairway and green, while we stand in front of the mirror trying to perfect our posture and swing plane and wonder why ‘Mr Ugly-swing’ outplays us in the monthly medal.

Having a swing that you can repeat is key and when I’m teaching a golfer, that’s my aim. No model swing, no textbook and absolutely no prejudice as to how your swing looks – so long as it repeats!

I see every golf swing as a mixture of elements that, if they balance, will produce at least a correct or repetitive impact, or both.  These elements are simply termed as ‘Steep’ or Shallow’ and if you are a golfer with an incorrect impact and a non-repetitive motion, you are either too steep or too shallow, period.  Too steep would be a motion, move or position from address through to impact that would cause the club to crash into the ground at a too vertical angle.  Too shallow would be the opposite, a motion, move or position from address through to impact that would cause the club to miss the ground at a too horizontal angle. My job therefore is to neutralise the golf swing so it’s neither too steep nor too shallow.

The first thing I will look at with a student is their ball flight.  This tells me whether the golfer’s impact is too steep or too shallow. The sound of impact also gives me information, there is a distinctly different sound between a steep and shallow shot.  There is also a pattern when I watch a golfer hit balls.  Sometimes to the golfer it can seem like they are hitting every ball flight under the sun, swinging it differently each time and that there is no consistency.  That, in fact is not the case. There are many ball flights connected to a steep or shallow impact and although they may look different to the golfer, I can tell what bracket they fall in to.  For example a steep golfer will slice, pull, chunk, sky (a tee’d ball) or hit from the toe of the club – all different shots but all steep.  A shallow golfer will hit hooks and pushes, fat or thin and tend to hit from the heel – all different shots but all shallow.

Once I know what bracket the golfer falls in to I can begin to make changes to neutralise impact and make the ball flight less steep or shallow. Because I have no prejudice of what the swing looks like, I can choose from a host of areas to make the change to get the desired result.  I always go the area where I feel the biggest improvement can be made from the smallest change.  If that doesn’t have the desired effect than I target a different area – there is more than one way to hit it better!

My Story

My journey into golf began at the age of 10. I used to walk with my dad when he played with friends.  I didn't have an interest in the game at that age, I was a competitive gymnast and loved playing football for my local team.

My first memory of swinging a golf club was on holiday in Florida, what a place to start I know!  Dad and I went to a local municipal and I remember buying a couple of clubs in a local sports shop and bringing them home.

When I started secondary school I discovered new friends that played golf, so we arranged to have a game at a local short golf course to us. Being with my best friends on the golf course was the best feeling! The course had a par of 62 or so and it wasn’t long before I started winning competitions, reducing my handicap and by the age of 14 I shot my first round of level par.

 When I left school I got a job at The County Golf Club, now known as Boundary Lakes in Southampton where I continued my development in the game representing Hampshire from U16’s to U21’s.  I then decided to turn professional at 21 and began my PGA Degree through the University of Birmingham graduating in 2008 as a fully qualified PGA Professional.

In 2009 I landed my first Head Professional job at Worldham Golf Club where I spent 5 ½ great years.  This job propelled my teaching career as the club had a busy range which offered lots of opportunity for teaching.  As I was the only pro I had all the teaching I wanted.  This was very new to me and as I was inexperienced in teaching I figured I should learn some more about teaching and the mechanics of the golf swing.  I travelled to the USA and through Europe learning from some of the best in the world, taking multiple certifications before coming home and applying these theories to my lessons – my players starting really improving and so my passion for teaching was ignited.

In 2011 I met a man by the name of Jim Hardy. Jim is a Hall of Fame teacher with many years experience as a player and teacher on the PGA Tour. Jim along with Chris O’Connell founded a golf instruction company called The Plane Truth – an instruction program for teachers like myself to learn from the very best in the game. This was a revolution for my teaching career as all my pre conceived ideas about what was important in a golf swing went out the window.

In 2012 I was offered a position to head up a new facility in Dallas TX, a dream position which I immediately accepted.  Unfortunately I hit a stumbling block when applying for a work permit with only 65,000 visa available for 250,000 applicants - I didn't get my visa.

In 2015 I was approached by Blacknest Golf Club for the Head Professional position which I accepted.  This was the typical Head Professional role which included pro shop duties, teaching, playing Pro Ams etc.  I broke away from the Head Professional role after a couple of years and my full time coaching role begun.

Since this time my coaching reputation has grown, my diary filled up and golfers are coming from surrounding counties for my coaching services.

... to be continued.


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